Talking Stick Global acts as an intermediary between hotels or lodges and the travel trade, which includes travel agents, tour operators, and other potential partners. We specialise in marketing and sales efforts to increase visibility, bookings, and revenue. Here is an overview of what we as your representation company would typically do for you:

Sales and Marketing

• Sales Outreach: Actively engage with travel agents, tour operators, and media to promote your hotel, lodge, or airline. We conduct sales calls, attend trade shows, and organise events to showcase your product.
• Marketing Campaigns: We can design and execute marketing campaigns tailored to different marketing channels, including digital marketing, social media promotion, and print advertising.
• Public Relations: We manage public relations activities, including press releases and media relations, to enhance the product’s visibility and reputation.

Brand Development

• Brand Positioning: We work on developing and refining your brand’s image to appeal to target markets.
• Collateral Design: Through our partner, Silverless. We can create brochures, promotional materials, and other branding assets that reflect the property’s unique selling points.

Market Intelligence and Strategy

• Research and Insights: We provide insights into market trends, competitor analysis, and consumer behaviour to inform strategic decisions.
• Strategic Planning: Develop long-term sales and marketing strategies to help your product achieve its business objectives.

Training and Support

• Staff Training: We provide training for sales teams and product managers.

Event Organization

• Familiarisation Trips: We organise and host familiarisation (fam) trips for tour operators, and travel agents, and media to experience the product first-hand.
• Trade Shows and Exhibitions: Represent you at international and local trade shows, helping to establish and maintain connections with industry stakeholders.

Networking and Partnerships

• Partnership Building: Establish partnerships with airlines, travel agents, and other industry players to create packages and promotions.
• Networking: Leverage our industry connections to facilitate collaborations and new business opportunities for you.

By leveraging our expertise and network, we help you expand your reach, improve your market presence, and ultimately increase bookings and revenue. This allows you to focus on delivering high-quality guest experiences while the we handle the complexities of sales and marketing.